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Subject: RE: [ebxml-mktg] ebXML name

I think change of name will be just waste of resources. Even we change it,
the content will stay the same. I think we need to concentrate our efforts
on creating a strong business emphasize of ebXML and promoting it. May be
we need to identify certain industry segments to start with and approach
those through participating in workshops/conferences affiliated with those
I think ebXML is already known as a brand name , we need to enrich and
promote its brand awareness within industries.

Regards, Alex

Alexei Chirokikh, Ph.D.
e-Business Architect, IBM Global Services
1630 Long Pond Road
Rochester, NY 14626
Voice: 1.716.720.7534  T/L: 451.7534
Cell: 1.716.509.4869

                      Adam Tanton                                                                                                
                      <atanton@oncecorp        To:       "'Daniel Feygin '" <feygin@unitspace.com>, "'ebxml-mktg@lists.ebxml.org 
                      .com>                     '" <ebxml-mktg@lists.ebxml.org>                                                  
                      06/21/2002 09:35         Subject:  RE: [ebxml-mktg] ebXML name                                             

I couldn't agree more that the name could use some work. However, are we to
far along the path to go changing the name(s) of the framework and then
necessarily names of the specs? ebXML hasn't gotten as much press as WS,
it has gotten some.

One problem I have as a consultant trying to sell ebXML to my clients is
that because of the name they think it is just another markup language. And
how can you blame them? That's exactly what it sounds like.

I know as technical folks we like to think that it's the technology that
counts and the name doesn't really matter, but we all know it matters.

ebXML is:

a) not descriptive
b) misleading



-----Original Message-----
From: Daniel Feygin
To: ebxml-mktg@lists.ebxml.org
Sent: 6/21/02 5:14 AM
Subject: [ebxml-mktg] ebXML name

I believe ebXML's public perception problems begin with its name.  Those
wishing ebXML well need to realize that it is never too late to change
I would suggest something along the lines of WS-Business - that would be
name of the framework.  WS-Commerce can be used to refer to some subset
ebXML specs.  The individual ebXML deliverables would then be called
something like WS-Business Repository, WS-Business Processes,
Communications, WS-Business Agreements, WS-Business Language, etc.

My particular choice of WS-Business vs ebXML stems from the thinking -
whether appropriate or not - that e-business (at the core of ebXML) is
irrelevant concept, since there is nothing special from a business
perspective about business processes that rely on computers and network
transport rather than on people and fax machines.  The WS prefix
affinity to Web services technologies, which, following W3C's
implies only a reliance on XML, which is also the logic behind ebXML's
current name.  "WS-" makes more obvious the complementary nature of
ebXML to
Web services and everything else represented by the "WS-" moniker.  From
even more purely marketing-technical standpoint, whenever another
WS-Something spec comes out or whenever WS-I makes noise again, that
translate into some publicity for ebXML.  Finally the more popular
makes its "WS-" efforts (7 at last count, so there is much potential
the more receptive Microsoft's audience is going to be to ebXML.

In terms of making the transition go smoothly, perhaps the new name
could be
applied to the suite of approved 2.0 specs.  That would reflect the
maturity of the framework, minimize the negative impact of the name
and justify any required incompatibilities with previous spec versions.


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