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Subject: RE: [ebxml-mktg] ebXML name
The greatest contribution that ebXML has made to the electronic business Standards efforts is its focus on *business* and the representation of *business* in some machine processable format (hence the XML). Marketing efforts need to focus on this. The key Standards efforts in this area are the OASIS ebXML CPPA, the UN/CEFACT eBTWG efforts such as Core Components, BPSS, BCPMC and BCP, and the UN/CEFACT TMWG UMM effort. I have not seen any other standards efforts address *business* in the way that ebXML does. Most, if not all, the other standards efforts that are taking the lime-light away from ebXML are technical focus standards. Sincerely, Brian Hayes Collaborative Domain > -----Original Message----- > From: Adam Tanton [mailto:atanton@oncecorp.com] > Sent: Friday, June 21, 2002 6:35 AM > To: 'Daniel Feygin '; 'ebxml-mktg@lists.ebxml.org ' > Subject: RE: [ebxml-mktg] ebXML name > > > I couldn't agree more that the name could use some work. > However, are we to far along the path to go changing the > name(s) of the framework and then necessarily names of the > specs? ebXML hasn't gotten as much press as WS, but it has > gotten some. > > One problem I have as a consultant trying to sell ebXML to my > clients is that because of the name they think it is just > another markup language. And how can you blame them? That's > exactly what it sounds like. > > I know as technical folks we like to think that it's the > technology that counts and the name doesn't really matter, > but we all know it matters. > > ebXML is: > > a) not descriptive > b) misleading > > Cheers, > > Adam > > -----Original Message----- > From: Daniel Feygin > To: ebxml-mktg@lists.ebxml.org > Sent: 6/21/02 5:14 AM > Subject: [ebxml-mktg] ebXML name > > I believe ebXML's public perception problems begin with its > name. Those wishing ebXML well need to realize that it is > never too late to change it. I would suggest something along > the lines of WS-Business - that would be the name of the > framework. WS-Commerce can be used to refer to some subset > of ebXML specs. The individual ebXML deliverables would then > be called something like WS-Business Repository, WS-Business > Processes, WS-Business Communications, WS-Business > Agreements, WS-Business Language, etc. > > My particular choice of WS-Business vs ebXML stems from the > thinking - whether appropriate or not - that e-business (at > the core of ebXML) is an irrelevant concept, since there is > nothing special from a business perspective about business > processes that rely on computers and network transport rather > than on people and fax machines. The WS prefix indicates > affinity to Web services technologies, which, following W3C's > definition, implies only a reliance on XML, which is also the > logic behind ebXML's current name. "WS-" makes more obvious > the complementary nature of ebXML to Web services and > everything else represented by the "WS-" moniker. From an > even more purely marketing-technical standpoint, whenever > another WS-Something spec comes out or whenever WS-I makes > noise again, that might translate into some publicity for > ebXML. Finally the more popular Microsoft makes its "WS-" > efforts (7 at last count, so there is much potential there), > the more receptive Microsoft's audience is going to be to ebXML. > > In terms of making the transition go smoothly, perhaps the > new name could be applied to the suite of approved 2.0 specs. > That would reflect the growing maturity of the framework, > minimize the negative impact of the name change, and justify > any required incompatibilities with previous spec versions. > > Daniel > > >
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