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Subject: [ebxml-mktg] Gartner & ebXML again

Hello all,

Gartner is running a 5 day symposium in Sydney right now.  I am not
attending but some of my customers (industry and government) are
present.   I have spent some time over the last year convincing my
customers that ebXML provides a solid foundation for scalable
interoperability and that their B2B strategy should be based on ebXML

Unfortunately Gartner presented ebXML in a very negative light (too
complex, will never catch on, etc, etc).  Whether deserved or not,
Gartner does represent a "trusted authority" on these issues so their
comments are taken very seriously.  

The consequence for the ebXML effort in Australia is not good and I will
probably have to think about re-positioning ebXML myself (I just cant
fight Microsoft, IBM, Gartner, etc on my own..).

I have yet to meet a "technology analyst" that really understands this
space so have a strong suspicion that much of the negative ("too
complex") positioning is simply because Gartner themselves do not
understand how the ebXML framework fits together and haw it can address
genuine B2B issues.  Having said that, I feel that the ebXML community
itself must shoulder a significant part of the blame for this knowledge
gap.  I have said before that the state of the standards development
work is not the limiting factor for ebXML - it is the (very poor) level
of awareness of ebXML in the marketplace.

Does anyone have any recent and positive references from Gartner that I
can use to do a little re-building of ebXML credibility here in


Steve Capell
Sydney, Australia
+61 410 437854

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