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Subject: [ebxml-mktg] Gartner & ebXML again
Hello all, Gartner is running a 5 day symposium in Sydney right now. I am not attending but some of my customers (industry and government) are present. I have spent some time over the last year convincing my customers that ebXML provides a solid foundation for scalable interoperability and that their B2B strategy should be based on ebXML principles. Unfortunately Gartner presented ebXML in a very negative light (too complex, will never catch on, etc, etc). Whether deserved or not, Gartner does represent a "trusted authority" on these issues so their comments are taken very seriously. The consequence for the ebXML effort in Australia is not good and I will probably have to think about re-positioning ebXML myself (I just cant fight Microsoft, IBM, Gartner, etc on my own..). I have yet to meet a "technology analyst" that really understands this space so have a strong suspicion that much of the negative ("too complex") positioning is simply because Gartner themselves do not understand how the ebXML framework fits together and haw it can address genuine B2B issues. Having said that, I feel that the ebXML community itself must shoulder a significant part of the blame for this knowledge gap. I have said before that the state of the standards development work is not the limiting factor for ebXML - it is the (very poor) level of awareness of ebXML in the marketplace. Does anyone have any recent and positive references from Gartner that I can use to do a little re-building of ebXML credibility here in Australia?? Regards, Steve Capell RedWahoo Sydney, Australia +61 410 437854
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