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Plans I've seen for the Vienna POC call for a real end to end / business
process to business process track where BP and all other team's work efforts
need to come together.
You're right there's a need now for more business community to step up to
the plate, but speaking as someone from that community it's really really
great (and a strong message from the technical community to the business
community) that the software community has been lining up on ebXML.

The BP team is working with POC to add exactly that missing *business
process* element into the Vienna POC, so that later business people (the
folks usually driving the new systems buying decisions) can realize the
'business potential of ebXML'. 

A few of us in BP have also been talking to business contacts and what we
seem to be 'reading' is : ebXML has to functionally go beyond EDI to make
B2B more efficient for us, ebXML has to be very low cost (especially as it's
associated with the Internet), and given bigger company's tend to have EDI -
it's the mass SME community that will create the grass roots critical mass. 
So make the software easy and make it cheap, and expect the profit $$'s to
come from mass sales (SME). 
(Gosh .. sounds a little like the growth story of the Web !!)

Dave Welsh
Director e-Fulfillment

> -----Original Message-----
> From: AlanKotok@cs.com [mailto:AlanKotok@cs.com]
> Sent: Saturday, April 07, 2001 6:17 AM
> To: tboyle@rosehill.net; ebxml-awareness@lists.ebxml.org
> Subject: Re: GREAT ebXML ARTICLE
> Todd, et al:
> Many thanks.  Much appreciated.
> You have identified a key problem.  The public affairs 
> challenge we face is 
> to break through the enertia and skepticism.  The succession 
> of public POCs 
> since December has chipped away at some of the skepticism.  
> But to break 
> through the enertia takes something that makes the kids say 
> 'Cool' or us 
> boomers say 'Groovy'.  
> For what its worth, my suggestion to break through the 
> enertia is to get 
> end-users on board with ebXML.  So far those identified with 
> ebXML have been 
> mainly vendors, consultants, and standards junkies.  At the 
> DISA conference 
> last month, we did an ebXML demo, and had the EDI manager 
> from HarperCollins 
> Publishers as one of the demo participants.  The more we can get real 
> companies exchanging real messages with ebXML, the more real 
> -- or even 
> groovy -- it becomes.
> Alan Kotok
> AlanKotok@cs.com
> http://communities.msn.com/AlanKotokTechnologyJournalist
> Editor, Techno-Politics: 
> http://www.suite101.com/welcome.cfm/us_techno_politics
> ------------------------------------------------------------------
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> "unsubscribe" in the body to: ebxml-awareness-request@lists.ebxml.org

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