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Subject: Guidelines for ebXML Media Relations


Guidelines for ebXML Media Relations

The ebXML Marketing Awareness Project Team appreciates the need for
organizations to receive public recognition for their participation in
ebXML work, and we are happy to facilitate that kind of publicity
whenever possible. The Marketing PT recognizes:

a)	It is vital that information on the work of ebXML be presented to the
press and analyst community in a consistent, controlled manner.
b)	Participant contributions to the work of ebXML must be promoted in an
unbiased, equitable, accurate way.
c)	ebXML must establish and maintain its public perception as an
objective, vendor-neutral initiative acting for the good of the
community at-large.

To minimize the risk of confusion, mixed messages and biased reporting
in the media, the ebXML Marketing Awareness Project Team has established
the following guidelines. These pertain to press releases, press
conferences, or any official communications with the media regarding
ebXML, proof-of-concept demos, contributed technologies or other events:

1. All press releases announcing or discussing ebXML technical work will
be authorized and distributed by ebXML exclusively. Such releases will
be coordinated by the ebXML Marketing PT, working with the ebXML Quality
Review Project Team and the ebXML Executive Committee.

2. Participants are encouraged to issue press releases concerning their
ebXML activities in any of the following contexts. They are requested to
send a copy of these releases to Carol Geyer of OASIS prior to their
distribution:
∑	Participating organizationís endorsements for ebXML
∑	Product announcements that reference compliance with ebXML published
standards
∑	Adoption announcements from industry groups or standards bodies
∑	Participation in proof-of-concept demonstrations, provided these
releases do not precede official ebXML announcements.

3.  Participant press announcements that incorporate direct quotes from
a representative of the ebXML Executive Committee or Steering Committee
should be coordinated through Carol Geyer of OASIS prior to their
release.

4. Pre-release confidentiality of participant press announcements will
be maintained.

5. Participants who wish to issue press releases that reference other
ebXML participants must obtain authorization from those organizations
directly.

6. Organizations who wish to announce technology donations must have
reviewed and formally agreed to the ebXML Intellectual Property Rights
Agreement with the ebXML Executive Committee.

7. ebXML will only engage in joint press releases with non-commercial
organizations.

Questions on any of the above policies should be directed to Carol
Geyer, Director of Communications, OASIS, carol.geyer@oasis-open.org.


____________________________________________
Carol Geyer
Director of Communications
OASIS
carol.geyer@oasis-open.org
Tel: +1.941.926.2322
Fax: +1.941.328.0121 x3791

OASIS       	http://www.oasis-open.org
XML.ORG     	http://xml.org
XML Cover Pages	http://xml.coverpages.org
ebXML       	http://www.ebXML.org
CGM Open    	http://www.cgmopen.org



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