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Subject: [ebxml-dev] elevator pitches (was) gorillas, beaches, etc.

    Mark is absolutely right that the value propositions in the 1.0 requirements document that Mike and his team wrote in 2001 are still the right ones.  See http://www.ebxml.org/specs/ebREQ.pdf.
    However, I agree with Scott and Rainer that we (ebXML) have been too slow to offer simple, user-friendly explanations, and get the pitch out to the right audiences.  Some of that is undoubtedly due to the nonprofit and nonaligned nature of ebXML.  However, the great advance work that Mark and his colleagues have done for other standards proves that nonprofit efforts can conduct successful PR.  
    Those interested in pursing this further as to ebXML might join the relevant discussion list Apu Sengupta has launched, ebxml-mktg at http://lists.ebxml.org/ob/adm.pl.

At 04:34 AM 6/17/02, CRAWFORD, Mark wrote:
Rainer and Scott,  If you are looking for the why of ebXML, I suggest you read the requirements document.

-----Original Message-----
From: Rainer Volz [mailto:rv@vrtprj.com]
*** I just wanted to support what Scott Beach wrote:

 -----Original Message-----
From: Beach, Scott [mailto:Scott.Beach@goodrich.com]
[...] ebXML simply lacks an "elevator speech" that is compelling to IT executives.  Web services doesn't suffer from this same marketing  paralysis.  Another case where better technologically doesn't correlate to more successful.

~ James Bryce Clark
~ VP and General Counsel, McLure-Moynihan Inc.   www.mmiec.com
~ Chair, US ABA Business Law Subcommittee on Electronic Commerce  
~ www.abanet.org/buslaw/cyber/ecommerce/ecommerce.html
~ 1 818 597 9475   jamie.clark@mmiec.com   jbc@lawyer.com
~ This message is neither legal advice nor a binding signature.  Ask me why.

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