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Subject: RE: [ebxml-mktg] ebXML name
Rachel,
Absolutely agree with you. Let's keep moving on content rather trying to
follow hype with WS naming.
Regards, Alex
Alexei Chirokikh, Ph.D.
e-Business Architect, IBM Global Services
1630 Long Pond Road
Rochester, NY 14626
Voice: 1.716.720.7534 T/L: 451.7534
Cell: 1.716.509.4869
chiroka@us.ibm.com
Rachel Foerster
<rachelf@ix.netco To: ebxml-mktg@lists.ebxml.org
m.com> cc:
Subject: RE: [ebxml-mktg] ebXML name
06/22/2002 03:06
PM
Please respond to
rachelf
I'm not in favor of spending time, effort and resources to change the name
of ebXML to WS anything. What do we do when the WS moniker loses cachet to
the next new buzz word!
Rather, effort and focus should be on developing and delivering to the
appropriate target the **business** benefit of ebXML and how it solves
**business** problems.
Rachel Foerster
Principal
Rachel Foerster & Associates, Ltd.
Professionals in EDI & Electronic Commerce
39432 North Avenue
Beach Park, IL 60099
Phone: 847-872-8070
Fax: 847-872-6860
http://www.rfa-edi.com
-----Original Message-----
From: Alexei Chirokikh [mailto:chiroka@us.ibm.com]
Sent: Friday, June 21, 2002 8:42 AM
To: ebxml-mktg@lists.ebxml.org
Subject: RE: [ebxml-mktg] ebXML name
I think change of name will be just waste of resources. Even we change it,
the content will stay the same. I think we need to concentrate our efforts
on creating a strong business emphasize of ebXML and promoting it. May be
we need to identify certain industry segments to start with and approach
those through participating in workshops/conferences affiliated with those
segments.
I think ebXML is already known as a brand name , we need to enrich and
promote its brand awareness within industries.
Regards, Alex
Alexei Chirokikh, Ph.D.
e-Business Architect, IBM Global Services
1630 Long Pond Road
Rochester, NY 14626
Voice: 1.716.720.7534 T/L: 451.7534
Cell: 1.716.509.4869
chiroka@us.ibm.com
Adam Tanton
<atanton@oncecorp To: "'Daniel Feygin '"
<feygin@unitspace.com>, "'ebxml-mktg@lists.ebxml.org
.com> '"
<ebxml-mktg@lists.ebxml.org>
cc:
06/21/2002 09:35 Subject: RE: [ebxml-mktg]
ebXML name
AM
I couldn't agree more that the name could use some work. However, are we to
far along the path to go changing the name(s) of the framework and then
necessarily names of the specs? ebXML hasn't gotten as much press as WS,
but
it has gotten some.
One problem I have as a consultant trying to sell ebXML to my clients is
that because of the name they think it is just another markup language. And
how can you blame them? That's exactly what it sounds like.
I know as technical folks we like to think that it's the technology that
counts and the name doesn't really matter, but we all know it matters.
ebXML is:
a) not descriptive
b) misleading
Cheers,
Adam
-----Original Message-----
From: Daniel Feygin
To: ebxml-mktg@lists.ebxml.org
Sent: 6/21/02 5:14 AM
Subject: [ebxml-mktg] ebXML name
I believe ebXML's public perception problems begin with its name. Those
wishing ebXML well need to realize that it is never too late to change
it.
I would suggest something along the lines of WS-Business - that would be
the
name of the framework. WS-Commerce can be used to refer to some subset
of
ebXML specs. The individual ebXML deliverables would then be called
something like WS-Business Repository, WS-Business Processes,
WS-Business
Communications, WS-Business Agreements, WS-Business Language, etc.
My particular choice of WS-Business vs ebXML stems from the thinking -
whether appropriate or not - that e-business (at the core of ebXML) is
an
irrelevant concept, since there is nothing special from a business
perspective about business processes that rely on computers and network
transport rather than on people and fax machines. The WS prefix
indicates
affinity to Web services technologies, which, following W3C's
definition,
implies only a reliance on XML, which is also the logic behind ebXML's
current name. "WS-" makes more obvious the complementary nature of
ebXML to
Web services and everything else represented by the "WS-" moniker. From
an
even more purely marketing-technical standpoint, whenever another
WS-Something spec comes out or whenever WS-I makes noise again, that
might
translate into some publicity for ebXML. Finally the more popular
Microsoft
makes its "WS-" efforts (7 at last count, so there is much potential
there),
the more receptive Microsoft's audience is going to be to ebXML.
In terms of making the transition go smoothly, perhaps the new name
could be
applied to the suite of approved 2.0 specs. That would reflect the
growing
maturity of the framework, minimize the negative impact of the name
change,
and justify any required incompatibilities with previous spec versions.
Daniel
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