RE: ebXML POC PR plans

[Mark Hale <hale@ajubasolutions.com>]

I think that the stateside POC is a great idea.  However, I do suggest that
Nov 27-28 are blacked out for residuals from the Thanksgiving Holiday
conflicting with our prep time.

	Thanks,

	Mark


> -----Original Message-----
> From: Krishna Sankar [mailto:ksankar@cisco.com]
> Sent: Tuesday, October 31, 2000 12:28 PM
> To: Steven Yung; ebxml-poc@lists.ebxml.org; Meredith Wehmann; srosen;
> iwasa; Susan_LaDow; yamakura; ksaneii; lwagman; t.nakao; nanneman;
> erind2; eduard.weijgers; shickman; bcox; lisa.faust; slangdon; nkeating;
> anthony.dutton; carol.geyer; susan.struble; Heather_Lukens;
> Simon.Nicholson; Ed.Julson; Annette_Herr@stercomm.com;
> mnaughton@interwoven.com
> Subject: RE: ebXML POC PR plans
>
>
> Steven,
>
> 	Why can't we have a live POC at SFO as well. We would be
> more prepared and
> would learn from the Tokyo POC. As this is a pretty important
> event, I think
> we should try to make it as effective as possible.
>
> 	cheers
>
> 	FYI, I just talked about XML, RosettaNet and ebXML to a
> conference in San
> Antonio representing Cisco. Most of attendees haven't worked much
> with XML,
> but understood the problems - one off solutions, different messages for
> almost same processes (EDI!), et al. They all understood the need
> and value
> of granular, well defined, interoperable business processes. The point is,
> there are enough minds out there who would understand our message
> and making
> it real would be very effective.
>
> 	Sorry for the long e-mail, sometimes my enthusiasm runneth over
>
> -----Original Message-----
> From: Steven Yung [mailto:steven.yung@sun.com]
> Sent: Tuesday, October 31, 2000 12:06 PM
> To: ebxml-poc@lists.ebxml.org; Meredith Wehmann; srosen; iwasa;
> Susan_LaDow; yamakura; ksaneii; lwagman; t.nakao; nanneman; erind2;
> eduard.weijgers; shickman; bcox; lisa.faust; slangdon; nkeating;
> anthony.dutton; carol.geyer; susan.struble; Heather_Lukens;
> Simon.Nicholson; Ed.Julson; Annette_Herr@stercomm.com;
> mnaughton@interwoven.com
> Subject: Re: ebXML POC PR plans
>
>
> Hi All,
>
> I just got off a ebXML marketing call, we can to two POC related
> conclusion.
> - We asked that all partners hold off on their press releases till the POC
> PR
> event at the end of November.
> - We are looking into filming the POC for the PR event.
>
> Cheers,
> Steve
>
> Steven Yung wrote:
>
> > Hi All,
> >
> > Attached is the latest PR plan for the POC.
> >
> > The plan has been revised. The ebXML marketing team has decided to
> > postpone the ebXML POC press release and related PR activities until
> > later in November
> > (see plan for more details).
> >
> > Please note that we will still hold media briefings in Tokyo. The Tokyo
> > media briefings will be general, but we will note the POC work and
> > highlight vendors
> > involved in the POC.
> >
> > This decision was made based upon  a couple of things:
> > · The event is in Tokyo, and we do not expect any non-Asian based press
> > to attend the meeting. Although international outreach is certainly key
> > to our PR activities, there is a large chasm between press coverage in
> > Asia-Pacific and western countries. Our hope is that by holding a PR
> > event in the US, we’ll get greater distribution of our news. We will
> > still do PR outreach on general ebXML work in Tokyo – see below.
> > · Comdex is being held the week of November 13. This means a lot of news
> > channels are tied up until the week after this event.
> > · Thanksgiving holidays in the U.S. (November 23 & 24).
> > · A later date gives us more time to coordinate the partner PR efforts
> > around this, which are essential to generating the impact needed. As
> > well, this gives us more time to finalize other possible news items for
> > the ebXML press release. This will be discussed in Tokyo.
> > · It is important that audiences learn the basics of ebXML, as much as
> > is possible, before diving into information on the POC. This context is
> > needed in order to understand the import of the POC.
> >
> > With all that in mind, the plan now calls for a POC PR event for the
> > week of Nov 27 or Dec 4 in the San Francisco Bay Area (all POC
> > participants are invited).  This means that we will not have any major
> > PR activity this week or next.
> >
> > We will finalize these plans this week and next week at Tokyo.  We
> > proposed a meeting with the POC team in Tokyo Friday AM to go over the
> > POC PR event.
> >
> > A couple of take-aways:
> > - There will be no major PR activity from ebXML this week or next week.
> > - If you are planning any PR activity, please contact Carol Geyer at
> > OASIS (carol.geyer@oasis-open.org, +1-941-926-2322).
> > - Carol Geyer will coordinate all press release activities, this
> > includes quotes and review of press releases.
> >
> > Cheers,
> > Steve
> > --
> > Steve Yung, steven.yung@sun.com
> > Market Segment Manager
> > XML/Web Development Solutions
> > Sun Microsystems
> > Phone: +1-650-786-8469
> > Fax: +1-650-786-3674
> >
> >
> ------------------------------------------------------------------------
> >                             Name: ebXML POC PR Plan.doc
> >    ebXML POC PR Plan.doc    Type: Microsoft Word Document
> (application/msword)
> >                         Encoding: BASE64
>
> --
>
> Steve Yung, steven.yung@sun.com
> Market Segment Manager
> XML/Web Development Solutions
> Sun Microsystems
> Phone: +1-650-786-8469
> Fax: +1-650-786-3674
>
>
>