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Subject: RE: [ebxml-mktg] ebXML name

Message text written by Daniel Feygin
>My point is
that changing the name to something more meaningful to potential users
be an effective way of increasing the awareness and vendor appeal.<



Whatever you call it -  Foobar-flakes, Krispy-Creme-EDI, it will all take
and effort to promote.  People are not born understanding this stuff.

Lets promote the name we have - it has WAY MORE recognition than
you realize - books written on it - hundreds of articles - spec's, et al.

Just run a Google on ebXML to get a sense of the volume out there
already.  This is presence - and it has been hard fought for over three


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