Automotive supply chain automation using ... Web Services

["Pim van der Eijk" <lists@sonnenglanz.net>]

And I though the automotive industry was one of the better 
showcases for ebXML ...  Does anyone know more about this, is 
it a fake demo or is this a real company?  

"To illustrate their points, IBM and Microsoft conducted a demo that 
showed a large auto manufacturer creating a next-generation supply 
chain solution for managing relationships with dealers and suppliers. 
The demo highlighted the companies' joint work in security, federations, 
trust, secure conversion, policy, reliable messaging, and transactions 
& coordination specifications."

http://www.ibm.com/news/us/2003/09/171.html