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Subject: [ebxml-mktg-sc] 9/26/2002: Gartner et al
That can be supported easily with what Todd and I will be working on, complemented with a high-level, business-focused overview of ebXML (which my company can provide in the appropriate format). Thanks. Monica J. Martin Program Manager Drake Certivo, Inc. 208.585.5946 -----Original Message----- From: Margo, Todd [mailto:Todd_Margo@stercomm.com] Sent: Thursday, September 26, 2002 9:53 AM To: 'David RR Webber - XMLGlobal'; ebXML Mkt Steering Subject: RE: [ebxml-mktg-sc] Gartner et al I still think it makes little sense to try to "sell" them or "educate" them on ebXML. These guys (at least Wes Rishel) very well know what it is and what problems it is trying to solve. At one time, Wes Rishel was a big advocate of using ebXML in healthcare. Apparently he has changed his take. But as recently as this past June, I sat in a room with him and he was still promoting it as "the only thing out there", although he was concerned about the window of opportunity. The reason that some of the other Gartner guys are negative on ebXML is that those particular guys come from an EAI background. "Web Services" is attractive to these guys because Web Services is a new way to do EAI (as well as B2B). You won't see organizations doing ebXML for EAI. But Web Services is an easy technology for a developer to personally play around with and use for internal EAI projects. All the IDEs are supporting Web Services. Gartner may be wanting to define their own architecture, but I don't see it that way. ebXML is not inconsistent with their "enterprise nervous system" concept. It actually fits in very nicely. Gartner is driven by trends and they try to create trends. If they are negative on ebXML it not because of technology. It's because their customers are not calling them asking about ebXML. Their customers, however, *are* calling them about "Web Services". I still believe the only powerpoint that would make any impact whatsoever on them would be one that summarizes the current state of adoption, entitled something like: "ebXML Adoption -- A Worldwide Update". Just my 2c. Todd -----Original Message----- From: David RR Webber - XMLGlobal [mailto:Gnosis_@compuserve.com] Sent: Thursday, September 26, 2002 10:37 AM To: ebXML Mkt Steering Subject: [ebxml-mktg-sc] Gartner et al Team, I was talking today with someone who uses the Gartner services. They are not the typical client - as they probably know alot more than most analysts! Consequently they ask much tougher questions. Anyway the bottom line is that the realization is that Gartner is not looking to promote an open architecture like ebXML, but rather their own architecture, and consulting services driven off that to their clients! This of course raises a different set of issues to what we had originally foreseen in engaging with Gartner. The other realization is that Gartner does not understand what the ebXML stack delivers. And aligned with this is the fact that they have vendor clients who want to sell technology as solutions. In the big picture of making better integration and interoperability thru improved methodology and paradigm - we see that this message is only sporadically penetrating. A classic example is W3C XSD Schema - here is technology being positioned as the integration solution. It is not. It was never designed for this role, and it has serious and numerous shortcomings. Its OK for what it is designed for - describing the possible permutations that can occur for given XML structure. The ebXML assembly approach solves the pieces of the puzzle that XSD cannot deliver, and provides the means to expand above and beyond where XSD leaves off. Yes - we do have materials that document this - and we need to get those out there. How many Gartner analysts understand that today? Or any other analysts for that matter!? This situation I would now elevate to RED CRITICAL status. I believe we need to urgently move on our work to reach out to analysts. Can we have this as a focus for next two weeks? Action items. 1) PPT materials that show the rationale and approach behind the ebXML architecture. 2) Draw up list of analysts we can reach thru our combined contracts and contacts. 3) Draw up schedule and "roadshow" to present to them over next month. 4) Build our team and team calendar of who is available. 5) Look at upcoming conference schedule so we can combine this with analyst sessions at shows. Any other thoughts here on ways to approach this and get this job done? On the bright side - Gartner was quoted in the sessions as saying that "ebXML appears to be gathering momentum", but did not say more than that - such as what ebXML delivers etc. Thanks, DW.
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